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Google Suggests Instant Search

Remember when we first saw Google Suggest?

I thought it was annoying. Then I got used to it and didn't heed the – what I considered to be – random suggestions.

Then I not only started paying attention, I started USING said suggestions. Wow, Google really knows what I'm searching for! Thanks, Google :)

It didn't take long at all to start implementing keywords – whether for a site optimization or PPC campaign – based on Google's suggestions. Hey, if Google's suggesting it, you have to figure a) SOMEONE'S searching for it, and/or b) someone's going to click on that suggestion because Google suggested it.

Of course, it was also funny to search for the neatest, most hilarious suggestions for random stuff...

Well, there's a new type of suggest now. This morning Google announced their faster-than-the-speed-of-type search, Google Instant. Not only does Google suggest what you should TYPE, they're suggesting what you should click...before you even finish typing. That's right, as you type, your SERP changes in real-time. You don't even need to finish typing – or hit "return" – in order to access your results.

A picture doesn't do it justice; you really need to experience it to get the full effect. Hint: you have to be signed in and thus far it's only worked for me in Chrome.

The question is: what will this do to search? What will it do to all those egomaniacal crazies out there who want to rank for generic terms? Will they now insist on ranking for letters???